On June 21, 2018, the spotlight at the German Historical Museum was not on the distant past, but the latest innovations. More than 600 guests from the worlds of business, culture and media came together for the presentation ceremony of the German Brand Award. RECARO Holding had already been honored in 2016 for the sophisticated and successful implementation of its umbrella brand strategy, when it won in the category of “Industry Excellence in Branding.” RECARO Child Safety has been boldly advancing this brand cultivation, as has now been recognized at the 2018 awards ceremony – and this twice over.
“We’re delighted by this double honor. In accompanying parents and their children on their voyages of discovery every day around the world, we understand very well their differing needs. With our premium products, we offer the little ones the best possible start in life,” says Patrick Gevelmann, Director of Brand & Marketing and the person responsible for brand positioning at RECARO Child Safety. “Here, we present inspiring new perspectives that go far beyond everyday life. It’s a concept we call ‘Excellent Parenthood.’”
This concept has proven highly convincing, as demonstrated by the awards that RECARO Child Safety has now garnered in the competition section for “Industry Excellence in Branding.” The renowned child seat experts received a Gold Label in the category for “Transport & Mobility.” They were also awarded a Winner Label in the area of “Digital Transformation.” According to the clear verdict of the expert jury, it was “well-executed brand cultivation from A to Z.” If that weren’t a reason to be proud!